This is an excerpt from Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl.
The Internet offers you a great wealth of marketing tools to con- sider using as you build your online author platform.
Social networking platforms such as Twitter, Facebook, Google+, and LinkedIn.
Any technology, media type, channel, or interaction opportunity you use to engage with people for your online platform is a valuable resource that goes into your toolbox. Choose the tools you use carefully as they are not one-size-fits-all solutions. The trick is to identify your platform’s unique characteristics and needs so that you learn how and when to use the right tools.