A project of Tim Grahl

YOUR FIRST 1000 COPIES: the step-by-step guide to marketing your book by Tim Grahl

Your internet marketing toolbox

This is an excerpt from Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl.

The Internet offers you a great wealth of marketing tools to con- sider using as you build your online author platform.

Social networking platforms such as Twitter, Facebook, Google+, and LinkedIn.

Blogs.

Email marketing.

Guest blogging.

Interviews.

Speaking events.

Blog commenting.

Online forums.

Podcasting.

Any technology, media type, channel, or interaction opportunity you use to engage with people for your online platform is a valuable resource that goes into your toolbox. Choose the tools you use carefully as they are not one-size-fits-all solutions. The trick is to identify your platform’s unique characteristics and needs so that you learn how and when to use the right tools.

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