An excerpt from Your First 1000 Copies:
As an author, your survival depends on your platform: your ability to create long-lasting connections with readers and get them to take action. Long-lasting connections depend on the quality and reliability of your email list. If you nurture your email list with engaging content and protect their privacy from spam, then your readers will reward you with their time and attention. Because those rewards are essential to driving book sales, your #1 goal as an author should be to grow your email list as much as possible. Write that on a post-it. Recite it to yourself every morning. Tattoo it on your forehead. Do whatever it takes to make sure that developing your email list is the #1 goal of your platform strategy.