An excerpt from Your First 1000 Copies:
Without permission, your communication efforts risk being ignored, deleted or otherwise tuned out. To put the odds in your
favor, seek permission from your readers before you start connecting with them. When you have earned such permission from your readers, be sure to respect that permission by communicating with them in a way that is reliable, authentic, value-driven and encouraging of action. After all, permission-based communications are the opposite of spam.
Ultimately, permission is what you use to plug the holes in your bucket because permission fosters conversations that will last long into the future. These conversations with your readers are what interest them in the subjects you are writing about, which leads them to buy your books. No advertising costs or frustrations required. And if you have a system in place that establishes permission with readers, the book sales will follow naturally.
In today’s marketing world, what is the best tool for getting permission to communicate with your readers in a way that reliably gets their attention and encourages them to take action?
An email list.