An excerpt from Your First 1000 Copies:

Escape From Cubicle Nation author Pam Slim leads one of the most passionate and engaged tribes of readers I’ve ever had the pleasure to work with and experience. Her email list, Twitter and Facebook platforms each have strong numbers. So when I recently helped her launch a new video course product, I was curious to see which asset would perform best in converting to product sales. We marketed her course to her email list and to her social media connections, all the while watching the numbers. The result was staggering: For every one sale Pam received through social media, she received 50 sales through her email list.

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