This is an excerpt from Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl.
Let’s be clear about what we’re trying to achieve with the Connection System before we get into too much detail.
If you look up the definition of “marketing” in the dictionary, here’s what you’ll find:
“The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling.”
That’s too broad and outdated a definition to be useful for what today’s audience-oriented authors like you are trying to do.
Let’s try out this revised definition:
“The act of building long-lasting connections with people.”
That’s it. That’s the complete definition for how today’s authors successfully market their books and is the underlying principle of this entire book.
The more long-lasting connections you make with readers, the more books you will sell in a natural manner that reflects genuine connection rather than shady salesmanship.