An excerpt from Your First 1000 Copies:
I was reluctant to believe in the power of the email list when I first began working closely with authors. At the time, I thought email was on its way out. The advent of blogging eliminated your need for a web programmer to help you get your words published to the world. And the rise of social media gave you direct access to the same platforms millions of people were logging into every day. How could email possibly keep up?
However, the more I worked with, talked to and studied successful authors, the more I saw email playing a central role in their platform strategies. “Is there a common reason for this trend?” I wondered. As it turned out, there was: Having a direct connection to an individual’s inbox gives authors a way to communicate to their readers where they regularly spend their time.