An excerpt from Your First 1000 Copies:
“You can get everything you want in life if you just help enough other people get what they want in life.” Zig Ziglar, famous motivational speaker and author, gave that advice throughout his legendary career. This advice symbolizes the idea behind using outreach efforts to build relationships through empathy. It’s the most powerful and effective approach possible. It’s also not an overnight solution. So, before we proceed any further, ask yourself this question:
“Do I want to be someone who wrote a book once, or do I want to be someone with a writing career?”
Long-term career plans require long-term thinking. Writers with shortsighted attitudes fail to grasp this model, which is why many writing careers fizzle out after just one book. Thankfully, our model is rooted in the new definition of marketing: the act of building long lasting connections with people. This idea can only become a reality if you help others get what they want out of life.