A project of Tim Grahl

YOUR FIRST 1000 COPIES: the step-by-step guide to marketing your book by Tim Grahl

From nobody to bestselling author

An excerpt from Your First 1000 Copies:


Ramit Sethi shouldn’t have been a successful author.

In 2009, he was a 24-year-old kid who had no publicist or media attention of any kind: radio, television or newspaper. And yet, when he launched his book I Will Teach You To Be Rich, it immediately became a Wall Street Journal and New York Times bestseller.

What did he use to make that happen?

His email list.

Now, three years later, Ramit runs a thriving online business that makes over a million dollars a year teaching people how to earn more money, find their dream jobs and negotiate big raises. What does he use to market his products?

His email list.

Ramit isn’t the only author today using email to drive book sales and succeed in their career. In fact, many of today’s bestselling authors develop large email lists. Why are email lists so important and powerful? Because an email list is the perfect way for a reader to give permission, thereby creating the direct and reliable communication channel between the reader and author that is the foundation of the Connection System. This is how authors stay connected with their readers in a way that gets attention and drives action.

Readers don’t just casually give their permission, however. Permission must be earned by offering a valuable and credible incentive. Earning such permission is the art of motivating website visitors to grant permission to stay connected. A unique breed of person knows how to do this very effectively: Internet marketers.

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